The importance of these first bikes cannot be overstated. They have taught us how our work is rewarded: by a generation more capable and committed than ever before. From humble beginnings, but with a steadfast commitment to making the very best, we have learnt how to produce bikes and young riders with unparalleled potential. And we don’t just mean how well they ride their bikes, we measure this by confidence, independence and the lengths they are willing to go to break down boundaries.

And finally we make our bikes with an attention to detail that you'd expect to see on a high end adult bike. We do this believing that when we, as parents, know that something is special, we will naturally find a way to let our children know too, helping to earn their trust in the process and circling the loop on confidence.

And so we saw riding bikes not as a milestone or a means to get to school, it was a vehicle for adventure. A symbol of a counter culture, shunning the idea that screen time and inactivity were to increasingly characterise our kids lives.

And so since 2005, everything we've done has focused on encouraging adventure in our children's lives. Whether it's within the local town, off the beaten track or hitting the trails. Wherever we ride we've dedicated the last 16 years to innovating ways to get the most out of every journey.

We also design our bikes within a framework that works for the parents: easier to justify, easier to use, easier to maintain, easier to get excited about. Our bikes are finished brushed so they look great used, clear coated to be gender neutral and more easily passed on. There are no model years, so a bike never becomes out of date. We use belt drives where dirt, grease, clothing or maintenance are a consideration, and aluminium everything where corrosion is a concern.

And finally we make our bikes with an attention to detail that you'd expect to see on a high end adult bike. We do this believing that when we, as parents, know that something is special, we will naturally find a way to let our children know too, helping to earn their trust in the process and circling the loop on confidence.